For a change, the most talked about calendar in India today is not the Kingfisher calendar but the KVIC calendar. Most people like me would never have heard of a KVIC calendar. Its a calendar published by Khadi and Villages Industry Commission which promotes the use of khadi. The calendar is in news as it carries a photo of Narendra Modi spinning a charkha. Liberals are up in arms claiming that this is an insult to the father of our nation. While there is no doubt that Gandhi is bigger brand than Modi globally, every brand needs a brand ambassador to keep itself relevant from time to time. The Gandhian brand to me stands for the following values 1) Swadeshi 2) Swachata 3) Development of India by developing her villages 4) Authentic Desi Identity - Gandhi ji was never shy of being 'Indian'. Gandhi ji's faith, values, behaviour and dress did not have a tinge of westernisation despite his global exposure. From his support to cow-protection to his anti-conversion views...